Transmeta's Crusoe


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Case Details:

Case Code : BSTA083
Case Length : 14 Pages
Period : 1999 - 2003
Organization : Transmeta
Pub Date : 2003
Teaching Note :Not Available
Countries : Global
Industry : Information Technology, Semiconductors

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

Crusoe

On January 19, 2000, Transmeta introduced Crusoe, a new microprocessor, into a market over which Intel traditionally had a stranglehold. Crusoe was unlike other products that had come before it. It was specifically designed to solve the problems of mobile and Internet computing in ways other processors could not...

Crusoe's Advantages

Use in Lighter Computers
With only a couple hours of battery life, and weight in the 7 to 10 pound category, more and more people kept their laptops in one place instead of moving them around. In case of lightweight laptops, battery life was even shorter, and sometimes the heat coming off the bottom of the machine was too much to bear...

Longer Battery

Conventional processors incorporated more and more transistors so more electricity was required to operate these increasingly complex designs. Crusoe contained fewer power hungry transistors than conventional processors and thus required less electricity to run...

Upgradeable

Early on in the design of the first Crusoe processor, it was noted that a key advantage to the software-based architecture was the ability to perform upgrades to the processor. Software upgrades allowed Transmeta to design and bring to market processors in roughly half the time it took for the standard hardware processors...

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